Azul Fidelidade (formerly TudoAzul, renamed in 2024) is Azul Airlines' program. It combines a strong domestic network with major international partners — notably United (an Azul shareholder) and TAP — and uses a dynamic pricing redemption model. This is the strategy guide; the live data is in the Azul Fidelidade miniportal.
The essentials in one table
| Item | How it works on Azul Fidelidade |
|---|---|
| Airline | Azul (program formerly called TudoAzul) |
| Alliance | None — bilateral partnerships; United and TAP featured |
| Award redemption on partners | Possible on 7 (after Etihad joined in 2025): United, TAP, Copa, Turkish, Air Canada, Emirates and Etihad; the others (30+) earn only |
| Where points come from | Livelo and Esfera coalitions, the Azul Itaú co-branded card and flights |
| Validity | Base from 24 months, varying by tier; high Club plans don't expire while active |
| Tiers | Topázio, Safira, Diamante and, since 2026, Diamante Unique and One |
Where the points come from: banks and coalitions
Azul points arrive by transfer from the coalitions (Livelo and Esfera) and, directly, through the co-branded card issued by Itaú. Here are the main paths:
| Source | Path to Azul |
|---|---|
| Itaú | The Azul Itaú co-branded card and Itaú Shop — direct earning/transfer |
| C6 Bank | Átomos program — transfers directly to Azul |
| Nubank | Ultravioleta card only — transfers directly to Azul |
| Santander | Via Esfera → Azul |
| Bradesco and Banco do Brasil | Via Livelo → Azul |
| Dozens of other banks | Earn on Livelo or Esfera → Azul |
Watch the Redemption Fee. Since 2025 Azul charges a fee (in reais) per points redemption: bookings 120+ days ahead are usually exempt; below that there's a charge. This is separate from dynamic pricing — check the current amounts on the official site.
Elite tiers in detail
In 2026 the program moved to five levels. Exact qualification thresholds may vary — the figures below are references from specialist sources; confirm in the official rules:
| Tier | Qualification (reference) | Highlights |
|---|---|---|
| Topázio | ~6,000 points or 6 segments | 1 bag, seat selection |
| Safira | ~10,000 points or 10 segments | 2 bags, priority |
| Diamante | ~12,000 points and 12 segments | 3 bags, lounge with guest |
| Diamante Unique | ~26,000 points and 26 segments | Up to 15 beneficiaries, premium international seat |
| One | By Azul invitation only | Top benefits, partner lounges, fee waivers |
How to accumulate the right way
Membership is free and there are several earning routes — but transferring with a bonus is still the most rewarding for most people.
- Transfer Livelo and Esfera points during a bonus.
- Subscribe to Clube Azul (1,000–20,000 points/month) — high plans also protect validity.
- Use Azul cards and Shopping Azul for everyday earning.
- Fly Azul (points vary by fare).
Mind the dynamic pricing. On Azul Fidelidade the points cost of a redemption varies a lot — always compare with the cash price in the Miles Calculator before redeeming.
Worked example: dynamic pricing
Numeric example
A flight shows at 18,000 points + R$ 90 on a quiet day, but 34,000 points on a holiday. If cash is R$ 520, on the quiet day the value is (520 − 90) ÷ 18 = R$ 24 per thousand (good); on the holiday it drops to ~R$ 13 (weak).So on Azul, the date changes everything. Learn more in when to redeem with miles.
Strengths and limits of Azul Fidelidade
✓ Strengths
- Strong domestic network, with cities only Azul serves.
- Major partners (United, TAP) for international redemptions.
- Club option with non-expiring points.
✕ Watch-outs
- Dynamic pricing — redemption value varies widely.
- Partner award redemption limited to 7 airlines.
- Standard validity needs attention outside the Club.
Common mistakes with Azul Fidelidade
- Redeeming without comparing to cash — dynamic pricing hides bad redemptions.
- Assuming award on any partner — only the restricted group (7 airlines) allows it.
- Transferring without a bonus — wait for the campaign.
- Losing validity outside the high Club plans.
Tips to get the most
- Turn on alerts for Azul bonuses.
- Always compare dates — with dynamic pricing, one day can double the value.
- Calculate the value in the mile-value guide.
- See where to concentrate in how to choose the best program.
💡 Summary: Azul Fidelidade has a unique domestic network and good partners (United, TAP), but uses dynamic pricing — redemption value varies a lot by date. Transfer with a bonus and always compare with cash before redeeming.