Itaú Personnalité Mastercard Black
The Mastercard Black exclusive to Itaú Personnalité clients, with points that become miles on LATAM, Smiles, Azul and TAP.
Overview
The Itaú Personnalité Mastercard Black is the premium card for clients of Itaú's Personnalité segment. It earns points in the Itaú Pontos program (formerly Iupp), which do NOT go to Livelo, but can be transferred directly to mileage programs such as LATAM Pass, Smiles, Azul Fidelidade and TAP Miles&Go. It offers Mastercard Black network benefits, VIP lounge access and travel insurance. It should not be confused with the Itaú The One, a higher-tier card.
Who it's for
Aimed at Personnalité clients seeking a premium card without a high cost, with points that transfer to miles and VIP lounge access. Ideal for those who already concentrate investments or activity at Itaú and can obtain the annual fee waiver.
Points earning
Earns 2 points per dollar on domestic purchases and 3 points per dollar on international purchases. Points do not expire while the card is active.
Points program and transfers
Points are credited to the Itaú Pontos program (formerly Iupp) and do NOT go to Livelo. From Itaú Pontos you can transfer to the mileage programs LATAM Pass, Smiles, Azul Fidelidade (TudoAzul) and TAP Miles&Go, plus redemptions at Itaú Shop and cashback depending on the version.
Related promotions and news
Transfer bonuses and updates from the programs linked to this card, updated live.
Transfer promotions
Miles news
Annual fee and waiver rules
The Points version's annual fee may be waived for those who keep R$ 50,000+ invested at Itaú, spend R$ 10,000+ per month on the card, or reach level 2 or higher in the Minhas Vantagens program. Conditions may vary; confirm current values with the bank.
How to apply
Application is exclusive to Personnalité segment clients, through the Itaú app, official website or relationship manager. You must already be (or become) a Personnalité client.
Income or net worth range
Monthly income from R$ 15,000 (typical Personnalité segment threshold); the bank also considers investment volume.
Typical requirements
- Be an Itaú Personnalité segment client
- Prove the income or investments required by the segment
- Pass the bank's credit analysis
Ways to obtain
- Become an Itaú Personnalité client
- Request the card via app, website or manager
- Choose the Points version (for earning) or the base/Cashback version
- Await credit analysis and approval
VIP lounges
Lounge access via LoungeKey (2 free visits per year in the partner network) and free unlimited access to the Mastercard Black VIP lounge at Guarulhos Airport (GRU), for the cardholder and supplementary cards.
Network benefits
- Mastercard Black network benefits
- Mastercard Concierge
- Mastercard rental car insurance
- Mastercard extended warranty
- Mastercard offers and experiences program
Insurance
- Travel medical insurance
- Baggage insurance
- Purchase protection (accidental damage, robbery or theft of products)
- Extended warranty
Travel protections
- Medical insurance for trips abroad
- Coverage for lost or damaged baggage
- Travel assistance via Mastercard
Airline benefits
- Points transferable to LATAM Pass, Smiles, Azul Fidelidade and TAP Miles&Go
Hotel benefits
- Offers and experiences from the Mastercard Black platform
Car rental benefits
- Rental car insurance offered by Mastercard
✅ Advantages
- Points transferable to four mileage programs (LATAM, Smiles, Azul and TAP)
- Unlimited Mastercard Black VIP lounge at Guarulhos
- Annual fee waivable with investments or spending
- Base version with no annual fee available
⚠️ Disadvantages
- Does not transfer points to Livelo
- Exclusive to Personnalité segment clients
- Moderate points earning compared to high-income competitors
- LoungeKey limited to only 2 free visits per year
History of relevant changes
- A card of Itaú's Personnalité segment, on the Mastercard Black network.
- Points now belong to the Itaú Pontos program, successor of the former Iupp.
Frequently asked questions
Does the Itaú Personnalité Black transfer points to Livelo?
No. Points stay in the Itaú Pontos program and transfer to LATAM Pass, Smiles, Azul Fidelidade and TAP Miles&Go, not to Livelo.
How many points does the card earn?
2 points per dollar on domestic purchases and 3 points per dollar on international purchases.
What is the annual fee and how to get a waiver?
The Points version costs R$ 1,056.00 per year (12x R$ 88.00). It can be waived with R$ 50,000 invested, R$ 10,000 monthly spend or level 2+ in Minhas Vantagens.
What income is required?
Monthly income from around R$ 15,000, the typical Personnalité segment threshold; the bank also considers investments.
Is this the same as the Itaú The One?
No. The Personnalité Black is distinct and a lower tier than the Itaú The One, a more exclusive, higher-income card.
Sources consulted
Information gathered from official and specialized sources in 2026-07. Annual fee, income and rules change — always confirm on the issuer's official website.