Itaú Private World Legend Mastercard
The top of the Itaú line: Itaú Private Bank's ultra-premium card on the Mastercard World Legend network.
Overview
The Itaú Private World Legend Mastercard is Itaú's most exclusive card, launched in 2026 for Private Bank segment clients (the bank's highest wealth tier). It runs on the Mastercard World Legend network, Mastercard's highest tier, and earns points in the proprietary Itaú Pontos program (formerly Iupp). According to official communication and specialized sources, it offers up to 7 points per dollar on international purchases and 5 points per dollar domestically, unlimited VIP lounges, a dedicated concierge and a range of luxury benefits (Fasano, Michelin program, art). As a very rare, scarcely documented Private product, some details may vary based on each client's negotiation with their banker.
Who it's for
Itaú Private Bank clients (and some invited, selected Personnalité clients) who want the bank's most complete card, with high accrual on international spend, unlimited VIP lounges with guests, and luxury benefits across hospitality, dining and art.
Points earning
Earns up to 7 points per dollar on international purchases and 5 points per dollar on domestic purchases, per official disclosure and specialized sources. Points do not expire while the card is active.
Points program and transfers
Points accrue in the proprietary Itaú Pontos program (formerly Iupp). This program does NOT transfer to Livelo. Itaú points can be transferred to partner mileage programs: LATAM Pass, Smiles (GOL), Azul Fidelidade (TudoAzul) and TAP Miles&Go. Points can also be used to issue tickets on any airline through the Itaú app, or redeemed for cashback or products.
Related promotions and news
Transfer bonuses and updates from the programs linked to this card, updated live.
Transfer promotions
Miles news
Annual fee and waiver rules
The annual fee can be waived for clients spending above R$ 40,000.00 per month on the card. As a Private product, conditions may be negotiated individually with the banker.
How to apply
The card is offered by invitation/referral from the banker to Itaú Private Bank clients. There is no open public application: access depends on the relationship and assets invested with the bank.
Income or net worth range
Not publicly disclosed; aimed at Private Bank clients, Itaú's highest wealth segment (traditionally millions of reais in investments).
Typical requirements
- Be an Itaú Private Bank segment client (or an invited, selected Personnalité client)
- Meet the minimum invested assets required by Private (historically in the millions of reais; exact figure not officially confirmed for this card)
- Approval and offer through the banker/relationship manager
Ways to obtain
- Be an Itaú Private Bank client
- Receive the offer/invitation from the banker
- Accept the terms and activate the card
VIP lounges
Unlimited access to more than 1,600 VIP lounges worldwide, with the ability to bring up to 20 guests. Includes access to the exclusive Taste of Priceless space at Guarulhos Airport (GRU), São Paulo, with a menu by chef Alex Atala.
Network benefits
- Mastercard World Legend network, Mastercard's highest tier
- Unlimited VIP lounges (more than 1,600 worldwide) with up to 20 guests
- Exclusive Taste of Priceless space at Guarulhos with an Alex Atala menu
- Dedicated 24h concierge
- Mastercard dining (Michelin) and cultural experiences program
- Priceless portfolio benefits
Insurance
- Travel insurance with coverage up to US$ 1 million (MasterAssist)
- Rental car protection (MasterRental)
Travel protections
- International travel assistance insurance (MasterAssist) with coverage up to US$ 1 million
- Dedicated concierge for travel support and reservations
Airline benefits
- Issue tickets on any airline through the Itaú app using points
- Transfer points to LATAM Pass, Smiles, Azul Fidelidade and TAP Miles&Go
- Unlimited airport VIP lounges
Hotel benefits
- Fasano network: complimentary 3rd night on stays
- Early check-in and late check-out when available
- Welcome drink and 15% discount at selected Fasano restaurants
- Additional benefits at luxury hotels such as Copacabana Palace and Palácio Tangará (breakfast, spa, as disclosed)
Car rental benefits
- MasterRental protection for car rentals (coverage for damage to the rented vehicle, per network terms)
✅ Advantages
- Very high accrual: up to 7 points/US$ abroad and 5 points/US$ in Brazil
- Unlimited VIP lounges with up to 20 guests
- Robust luxury benefits (Fasano, Michelin, art, concierge)
- Travel insurance up to US$ 1 million
- Itaú points with good transfer options (LATAM, Smiles, Azul, TAP)
⚠️ Disadvantages
- Extremely restricted access: only Itaú Private Bank clients
- High annual fee (R$ 4,800/year) and waiver requires high spend (R$ 40k/month)
- The Itaú Pontos program does NOT transfer to Livelo
- New, scarcely documented product; conditions may vary by negotiation
History of relevant changes
- 2026: Itaú launches the Private World Legend Mastercard, the bank's most exclusive card, on the Mastercard World Legend network, and begins making it available to Private Bank clients.
Frequently asked questions
Who can get the Itaú Private World Legend Mastercard?
It is an exclusive card for Itaú Private Bank segment clients (the bank's highest wealth tier), offered by banker invitation. Some selected Personnalité clients may also have access.
How much is the annual fee?
R$ 4,800.00 per year (payable in 12 installments of R$ 400.00), with a possible waiver for those spending above R$ 40,000.00 per month, per disclosure. As a Private product, conditions may be negotiated.
How many points does the card earn?
Up to 7 points per dollar on international purchases and 5 points per dollar on domestic purchases, per official communication and specialized sources.
Do the points transfer to Livelo?
No. Points belong to the Itaú Pontos program (formerly Iupp) and do NOT transfer to Livelo. They can be transferred to LATAM Pass, Smiles, Azul Fidelidade and TAP Miles&Go.
What is the difference from Itaú The One and the Personnalité World Legend?
The Private World Legend is the top of the line, exclusive to Itaú Private Bank, with the highest accrual (up to 7 pts/US$). The Personnalité World Legend targets the Personnalité segment (up to 5 pts/US$), and The One is another premium product with different positioning and terms.
Information gathered from official and specialized sources in 2026-07. Annual fee, income and rules change — always confirm on the issuer's official website.